Duke Groups App Redesign

This redesign centered on personalization, accessibility, and connection. The existing DukeGroups platform overwhelms students with scattered, impersonal information, making it difficult to find events that truly resonate with their interests. We reimagined the system to mirror familiar, intuitive social media interfaces - prioritizing ease of navigation, tailored recommendations, and interactive engagement. By allowing users to customize event feeds, share attendance, and earn engagement rewards, our redesign transforms event discovery from a passive experience into an active, community-building process.